Murat (aka Murray) and I (Ebs) worked from the very start when MRT Studio started as a design and digital printing studio on a high street. And this is my first of many blogs to come, to share with you our learnings, printing techniques within the digital arena & outsourcing to litho, all the way to paper types, to simple admin procedures to help you maintain a healthy printing business in todays market.
I was eager to start my own business having been made redundant from marketing roles at News International, Sainbury’s and HP Foods. (Your probably reading this blog just because you maybe in a similar situation or giving up on the city rat race yourself). With my background, i found myself adopting the account management, procurement and accounting roles within the business, whilst Murat sat in the grande chair as designer, printer and print finisher. Regardless to say, it was a 2 man band and we both started to learn a little bit about each other’s roles and got our hands mucky when needed. Our start was no easy ride but the business wouldn’t have survived the 10 years had we both gone in with the same skill set, so its worth considering your venture with someone who can add value and not just because they have the money to invest in it.
So for today i want to keep the discussion simple and call the topic; Good to knows when starting a digital printing business
There is high % profit margin on short run printing even though the cash revenue may seem low. So turning over high volume of low run orders will be financially rewarded.
There is very low set up costs when printing on the digital press vs litho printing so you can offer value to your customer on short run orders.
Digital printing delivers some outstanding colours vs the litho press because the ink lays over the paper unlike litho where the ink rests in the paper.
Digital printing can be serviced on demand and a premium can be applied for quick speedy print productions. Therefore prices must not be compared to the printer giants on the web especially if your offering a face to face consultation as well.
Reproducing the same colour output on the digital press can be difficult on reprints because the printer calibration maybe out and simple factors like printer heat and paper can all impact on the output. So its worth reiterating that reprints may differ from the original print run and include these notes in your terms.
Never give a digitally printed proof to a customer for colour proofing. It should be intended for artwork proofing only. Digitally printed proofs will differ against litho printing and your longer digital runs. Note that colour proofs can be used for guidance but hesitate with giving 100% reassurance to your customer unless you are confident with your printer.
Printing is a highly saturated market because web has done no favours for small printer businesses who have lost out to the web giants. So find your share of the pie with bespoke printing, customer service, building a portfolio of niche products and fitting in with the local businesses and artists.
For more great info & tip, follow me on a social media and we will give you more juice as and when